Why Your Brand Should Be Storytelling on Facebook

If you are still thinking Facebook is only for posting dog or cat photos, wedding plans or break-up rants; sit down, I have to throw some numbers at you. It goes without saying that Facebook is a behemoth – it has over 2 billion monthly users. And yes, it’s a center of social activity for…

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10 Storytelling Mistakes to Avoid

Better stories mean better engagement. Here’s a handy infographic of 10 common yet critical storytelling mistakes that you can use as a checklist when crafting stories for your business. Want to learn to use storytelling in your business to build a more meaningful relationship with your ideal buyers? Read the bestselling book, Don’t Sell Me,…

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storytelling in business is good for you

Scientists Agree: Storytelling in Business is Good for You

Will Keith Kellogg had an interest in medicine and wanted to assist his brother, a doctor who ran the Battle Creek Sanitarium in Michigan, with patients and their diets. While conducting research with his brother and helping cook meals for the patients, a bout of forgetfulness turned into a discovery that would change millions of…

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16 Lessons I Learned after 16 Weeks on the Bestseller List

My book, Don’t Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience, just crossed 16 weeks 22 weeks as #1 Best Seller in its category. Looking back, it was not a smooth or direct path, and there were a lot of “lessons” learned. I have…

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